Program — 12 weeks · waitlist open
You train with discipline. Your fuel still runs on improvisation. Twelve weeks to give your nutrition the same operating system as your cold sessions: structure, defaults, zero daily negotiation.
First cohort · early price $197 · waitlist only
The engine — two poles
Twelve weeks that alternate the two poles on purpose. Neither works without the other — the alternation is the promise.
Fire — the spend
The effort side of the ledger: training days, fuel timed around output, the metabolism you feed on purpose. Fire weeks structure what you spend — sessions, work, appetite — instead of letting the day decide.
Ice — the recovery
The other half nobody schedules: cold sessions, sleep, the deliberately lighter days. Ice weeks treat recovery as training — logged with the same seriousness, because adaptation happens there, not during the effort.
The system — 3 phases
W1–W4
Baseline, food logistics, the non-negotiables. Boring on purpose — the foundation phase removes decisions, not foods.
W5–W8
Eating around sessions, energy management, travel and real-life protocols. The system meets your actual week.
W9–W12
The maintenance system: what stays when the program ends, and the defaults that survive a bad month.
Questions
Self-starters 25–45 who train (or restart training) and want their fuel handled with the same discipline as their sessions. No bodybuilding prep, no miracle promises.
No. It is a structure: logistics, timing, defaults. What you eat stays yours; when and how it gets decided stops being a daily negotiation.
First cohort dates land by email. The waitlist gets the early price — $197 instead of the $297 public launch price — before anyone else hears about it.
First cohort — limited